28 May, 2020

The digital world is always evolving, and businesses need to find new ways to keep up. TikTok, for example, has recently sprouted in popularity. This new surge of growth on the video platform has resulted in many business owners wondering whether they need to integrate it into their digital marketing strategy. Many also struggle with how to exactly use it for their businesses. In this blog, we are going to discuss what TikTok is and how you can use TikTok marketing to gain more customers.

What is TikTok?

TikTok is a video-sharing platform, where you can create short-form 15-second videos ranging from a variety of topics. TikTok offers a wide selection of sounds and songs in snippet form and special effects and filters to add to the videos straight from your mobile device.

Additionally, TikTok gives you an interesting way to share posts with your audience. TikTok has a traditional sharing feature, but you can also share posts through reactions. This means you can share videos of yourself reacting to other people’s TikTok content. 

TikTok Growth Trends

TikTok has a very specific audience. Around 60% of the audience are 16 to 24 years old. It is safe to say that TikTok is a platform for millennials and gen Zs.

TikTok generated more than 660 million worldwide downloads in 2018 and the app received 130 million downloads in 2017. That is a 416% increase in growth, making TikTok a promising platform to use for marketing.

Although TikTok is still a relatively new social media platform compared to others, it is certainly a close competitor. In the U.S. alone, TikTok’s monthly downloads saw a steady climb of 1.5 billion, beating out Instagram, Facebook, YouTube, and Snapchat. The app also managed to surpass established platforms such as Twitter, LinkedIn, Snapchat, and Pinterest. 

Promoting Your Business on TikTok

TikTok is popular because it allows users to make authentic videos. This means that TikTok is a great opportunity for you to connect with your audience by creating videos that are both genuine and engaging. TikTok may cater to a relatively young audience, but this same audience has buying power. In fact, millennials alone spend $600 billion in the U.S. per year, with 63% making online purchases from their smartphones. 

So, here are a few ways to promote your business on TikTok.

Join Hashtag Challenges

A hashtag challenge is an excellent way to get people to talk about your business. The goal of a hashtag challenge is to encourage users on TikTok to create or recreate content with your hashtag as their focus.

You can encourage your audience to make a video using your product and your branded hashtag. The more people you can get to talk about your business, the quicker it will be shared with others. Hashtag challenges are extremely catchy and many users are eager to take part in these challenges.

Create Fun and Engaging Content

TikTok is all about fun and creativity. These short-form videos quickly capture the attention of users because of their entertaining nature.

You may be used to creating polished videos packed with insightful information. Although long-form videos are certainly still relevant, TikTok gives you the opportunity to create content that is more laid back, that focuses more on having fun and connecting with your audience.

You can simply create a video with background music showing off your product. The goal is to keep videos light-hearted while still managing to highlight your product offering.

Hire Influencers

Although TikTok is still in its early stages of advertising, there’s still plenty of opportunities for you to take advantage of the platform. One way to advertise on TikTok is through influencers. Just as with other top social platforms, you can leverage TikTok influencers to promote your business.

Collaborating with influencers to promote your products or services is an effective way to get the word out. This means you need to scan influencers who align with the kind of products you offer for the best results.

Pay for Advertising

In addition, you can leverage TikTok’s official paid advertising program. TikTok’s advertising features aren’t on the same level as other social platforms; however, it’s still worth looking into for your business. TikTok currently offers three types of paid advertisements: Native Ads, Takeover Ads, and Hashtag Challenge.

Ultimately, you should focus your marketing efforts on where your customers are. TikTok is a fast-growing platform that has a promising future for those who want to create engaging content to attract their audience, increase their brand’s visibility, and increase revenue.

TikTok is catered to a younger demographic, which means that businesses that have a significant market dedicated to millenials and gen Zs will probably see the most success with this platform.

So, TikTok on now and get started on growing your business and brand!