20 January, 2020

Building a successful business takes a lot of resources, time, and effort. But, with technological advancements, many repetitive tasks can be automated.

Automation technologies use Artificial Intelligence (AI), machine learning, and data science to automate repetitive tasks. While manual work has been the conventional go-to solution for businesses, automation offers a better, more efficient and effective alternative.

Automating manual routine tasks that are repetitive and mundane will help you to accelerate your business growth.

Let’s explore five ways you can use automation to grow your business:

1. Enhance Customer Experience with Automated Interactions

Automated customer service can enhance your customers’ experiences, from being a website visitor to becoming an end-user. It can help you create customer-centric processes. Automation also aims to reduce or eliminate the need for human intervention to provide customer support.

Automated customer service tools primarily include chatbots and voice bots. They provide quick responses leading to better customer satisfaction. They also help reduce manual work, and the time and cost involved.

Today, chatbots have become a common feature on scores of company websites. That’s because platforms such as LivePerson have made highly interactive and intelligent chatbots to solve customer queries.

These chatbots use features such as contextualization, intense identification, semantic assistance, and empathetic responses. This helps to provide customers with easy, simple, and quick responses.

These chatbots can also be designed with enhanced features to offer precise guidance to customers.

2. Use AI to Predict Campaign Performance

To run a successful business, you need active and meaningful engagement with your existing as well as potential customers. Using predictive analysis, you can design your marketing campaigns to align with your target audience and brand’s vision.

Whether it is for choosing the right image for your ad campaign or selecting the target demographic for your sponsored posts, automated AI technologies can help you go a long way.

For instance, Cortex is an AI-driven platform that can help you create a strong predictive analysis for your targeted audience. It can also predict how a specific campaign or brand image will perform.

It provides industry-specific AI tools that offer visual vocabulary, deeper insights, end-to-end market analysis, and content audit.

3. Increase Sales with Data-Driven Email Marketing

Personalized marketing is the most effective way to engage with your target customers. Emails with a personalized list of services and offers based on each customer’s preferences will perform better than bulk emails sent to all customers.

Sending a highly personalized email to all customers manually will take a huge amount of time and resources. AI-based data-driven email marketing does a better job at a fraction of the cost and time to send customized emails to your recipients.

Data-driven email marketing also helps to optimize the content and boost email open rates, click-through rates, and delivery rates.

Using this information, you can create personalized emails that align with your customer’s expectations and intents.

4. Retarget Visitors Via Programmatic Ad Campaigns

Ad campaigns that use personalized offers to meet customers’ buying intent stand a better chance to convert. Every website visitor that clicks on an ad may not buy the first time. But they give a clue that they are interested in the product.

Retargeting ads increase brand familiarity by following these prospects. And a retargeted ad’s click-through rate (CTR) is 10 times higher than a standard display ad’s click-through rate.

With Adroll, you can engage with your website visitors via customized emails, texts, videos, and display ads to offer them valuable recommendations from your website.

Adroll enables brands to go beyond customer acquisition and build strong customer relationships to retain their loyalty. You can create personalized shopping experiences by showing products that are most relevant to your customers or those that align with their purchase intent.

5. Automate Marketing Campaigns for Personalized User Experience

Today, buyers are more informed about their needs and options available. To succeed in this market, brands will have to offer personalized user experiences to potential customers.

Oracle Eloqua helps create personalized campaigns across different platforms including email, web, display, search, image, video, and mobile.

Their marketing automation software is custom-built for the needs of your business and it can easily align with your customers’ interests. Oracle Eloqua also allows you to create cross-channel ad campaigns within minutes. It significantly cuts down the manual effort and time spent on tracking, maintaining, and analyzing ad campaigns.

Automation is a powerful technology that can help you scale your business easier. Instead of worrying about routine daily tasks, you can automate them to free up some time to grow your business.